Digital marketing isn’t all about paid campaigns, marketing budgets, ad spends, marketing qualified leads and bottom lines. It involves how well you understand your digital assets, how you can play to their strengths to reap the most benefits.
A whopping 97% of the customers who visit any website tend to leave without doing any transaction. They never return, unless you find simple yet effective ways to win them back. This is exactly where Remarketing or Retargeting can help.
Google Chrome has announced their move to block third-party cookies by 2022, which has now been extended to 2023. This article aims to understand why this is such a big deal, and how the web will change if there are no cookies.